FEASTBOX
RESTAURANTS
Service: 12 restaurants spanning across UT and CO specializing in pork, beef, and chicken dishes from Hawaii, Korea, and Texas
My contributions:
-
Established brand voice
-
Wrote copy for website, social ads, emails, handouts, coupons, flyers, pull-up banners, A-frame posters, menu boards, video scripts, allergen chart
-
Led the initiative to have visible allergen information on the in-restaurant menu and on the website
-
Assisted at each opening by interacting with customers, giving away prizes, answering menu questions
VOICE ESTABLISHMENT
The FEASTbox voice was born to standout. It needed to be witty, sarcastic, and fun in order to grab attention and hold it long enough to encourage action. During the process of creating and establishing our look, feel, and voice, my creative team was challenged with adjusting to product changes and, within that, target audience changes. The entire process was an educational experience and I gained insight in brand voice creation and adaptation.
SOCIAL
Navigate with the arrows, click on an image to expand!
FLYERS
Navigate with the arrows, click on an image to expand!
MENU BOARDS
Navigate with the arrows, click on an image to expand!