MIXOLOGY & CRAFT
8 products, 18 total variations
My contributions:
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Wrote Creative Briefs for all products (including competitor research, product research, target audience, benefits from features, copy drafting, etc.)
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Developed strategic story for listing photos based on most-to-least significant product benefits
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Wrote copy for listing photos
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Wrote copy for A+ Content
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Created Cross-Sell Chart to promote other product sales within the same brand
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Wrote User Generated Content (UGC) scripts and oversaw their filming on set, editing language in real-time
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Wrote copy for social media ad campaign
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Helped facilitate 2-day photo/video shoot to capture needed assets
UGC SCRIPT + FINAL VIDEO
Premise: talent's partner came through huge when she bought talent a Mixology & Craft Whiskey Stone Set
Original Script:
"Alright, y’all know my drink of choice is whiskey. Well, my wife came through big. Check out these whiskey stones. They chill your drink, without watering it down. You keep the bite from the whiskey at that perfect temp. If you love somebody, get them a set.”
SOCIAL MEDIA AD CAMPAIGN
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LISTING PHOTO EXAMPLES ACROSS MULTIPLE PRODUCTS
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A+ CONTENT EXAMPLES ACROSS MULTIPLE PRODUCTS
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CROSS-SELL CHART EXAMPLE
Other Credit:
Art Director - Tony Olsen; Graphic Designers - Pierce McConnell, Addie James, Anna Wilder; Creative Project Manager - Kellie Worthen; Copy Chief - Ariel Hubbard; Production Team - Karl Mortensen, Zoe Alexander, Sonia Mulford, Adam Scott, Austin Lindsey, Thadeus Keating, Sarah Tuttle, Rylee Nelsen