MODERN MIXOLOGY
2 products, 5 total variations
My contributions:
-
Wrote Creative Briefs for all products (including competitor research, product research, target audience, benefits from features, copy drafting, etc.)
-
Developed strategic story for listing photos based on most-to-least significant product benefits
-
Wrote copy for listing photos
-
Wrote copy for A+ Content
-
Created Cross-Sell Chart to promote other product sales within the same brand
-
Wrote User Generated Content (UGC) scripts and oversaw their filming on set, editing language in real-time
-
Wrote copy for social media ad campaign
-
Helped facilitate 2-day photo/video shoot to capture needed assets
UGC SCRIPT + FINAL
Premise: talent talks about how fun hosting friends was with her new mixology cocktail set
Original Script:
"Had my girls over last weekend for a fun, stay-in evening. We made cocktails with this Modern Mixology set. Talk about amazing and so easy! The shaker is huge so you can make multiple drinks at once and the set comes with a recipe book. Wonder what I should make next!”
Premise: talent's newest hobby is cocktail making
Original Script:
"I’ve tried bread baking, crocheting, biking, but by far my favorite new hobby is mixology! Cocktail making! Who knew you could make the same quality stuff from bars at home. This Modern Mixology cocktail set has everything I could ever need, and who doesn’t want a fancy drink at home. (sip) Yum!!”
SOCIAL MEDIA AD CAMPAIGN EXAMPLE
LISTING PHOTOS EXAMPLES
Navigate with the arrows, click on an image to expand!
A+ CONTENT EXAMPLES
Navigate with the arrows, click on an image to expand!
CROSS-SELL CHART EXAMPLE
Other Credit:
Art Director - Tony Olsen; Graphic Designers - Pierce McConnell, Addie James, Anna Wilder; Creative Project Manager - Kellie Worthen; Copy Chief - Ariel Hubbard; Production Team - Karl Mortensen, Zoe Alexander, Sonia Mulford, Adam Scott, Austin Lindsey, Thadeus Keating, Sarah Tuttle, Rylee Nelsen