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POWER PRACTICAL

Product: Under-Cabinet LED Lighting

My contributions:​

  • Developed strategic story for listing photos based on most-to-least significant product benefits determined by product & competitor research

  • Wrote copy for listing photos

  • Wrote copy for A+ Content

  • Created Cross-Sell Chart to promote other product sales within the same brand

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LISTING PHOTOS

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A+ CONTENT

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CROSS-SELL CHART

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Other Credit: 

Art Director - Tony Olsen; Graphic Designer - Pierce McConnell; Creative Project Manager - Kellie Worthen; Production Team - Karl Mortensen, Zoe Alexander, Sonia Mulford, Adam Scott, Austin Lindsey, Thadeus Keating, Sarah Tuttle, Rylee Nelsen

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